Special Feature -" Customization"

" Earlier , the depth with which customers thought about their jewelry wasn't much. Now, their wants are very definite. Customization is about high end design, not high price, Customization has percolated down to smaller and lower priced pieces  "

There are still people in today's world who want some unusual stuff people who visualize their own designs, aiming to reflect and enhance their own individual style and identity. That's a very niche segment that is where customization really happens 

On contradicting the above statement (para) it is really not necessary since in today's era the gold and diamond prices are high there are also people who want a budgeted jewellery ranging between 25,000 to 1.25,000 so that jewellery can also be customized as per the needs of customer. Every one wants to fulfill their desires as everyone to create their own personality in social.

we are seeing these days that design is the first impotence of the customer whether it be from the middle segment or from the niche segment to say it in simpler way " one has to understand he needs of the customer and go about fulfilling it in a way the he/she feels gratified.

Now the Modern generations want a sleek fashionable jewellery that is light in weight and the today's modern generation is more advanced and informed. Another change that came to the industry and the jewellers is that earlier the customization depends on only for expensive pieces such as heavy designes for heavy payments 

jewellers are willing to provide customization at basic price levels 

but one fact of customization is said that 

" Replicating designs is not customization. Customization is understanding customer's idea and developing a practical design from it and then presenting to eager customer"